“Preppy With a Pop”

From the PR company: 
“The Fall 2010 collection retrofits Tommy Hilfiger’s preppy heritage from 1985 for a dynamic new decade.  All-American sportswear that is uncontrived and luxurious; casual but refined.  Classics get a cheeky spin as conventional Ivy League looks turn sophisticated.

“The women’s collection is for the rose-cheeked co-ed turned successful entrepreneur who channels a young Katharine Hepburn- East Coast pedigree with a whole lot of sass…The charm is in the mix…Dashing between work and play, she knows that confidence and a little savvy go a long way.”

Classic American sportswear.  Many of these pieces I felt, were a surprise (in a good way!) coming from Tommy Hilfiger, a brand that hasn’t had a lot of good press in recent years.  (Sweatshop accusations; the sale of the company to a private group; lagging sales, etc.)

But what distinguishes this from say, Michael Kors or Ralph Lauren?  (Less luxe, I suppose.)

There’s a bit of unevenness going on, and I would have liked to see a more tightly-edited collection, but still there are some very wearable, covetable pieces in the bunch.  (Silvery-gray gown at the end?  Spangled black jacket?  Yowza!)

Plus, it was the final show at the Bryant Park Tents forever…like as in, final for ever and ever, since Mercedes-Benz Fashion Week will be moving its venue to Lincolm Park come September.  I would have loved to actually be inside and watch the show – but they were way over capacity, and while I was still standing in line to get in they closed the doors.  I did meet a really cool girl with covetable Jil Sander booties while waiting in line – who works as a designer for the brand’s intimates line…and we had a fabulous time talking and bonding over her love of fine cuisine and our shared love of M.A.C. cosmetics.  So I ended up watching the last show of the season on the TV monitors outside the venue.

What do you think of the pieces?


(photos from Getty Images)


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