Snidel_Summer13lookbook1Snidel is a fast fashion Japanese brand created by the mash style lab conglomerate [I’ve featured a lookbook from another of their brands, Lily Brown, here]. Snidel focuses on simple, pretty details for feminine clothing with a twist. Headed up by mash style lab’s Chief Designer Asami Kusakami, Snidel is arguably one of the group’s most successful brands, launching in 2005 and now available in over 60 stores in Japan and China. Price points for the pieces range from around $50 for a simple T-shirt, to $220 for a tailored trenchcoat. The brand also launched another division in 2013: Snidel Girl, catering to – you guessed it! – girls.

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