Even luxury brands are now trying to cash in on the DIY movement.
On the heels of the Fendi Paint-Your-Own Artist Baguette (now selling at a staggeringly-discounted $585 at Neiman Marcus)…comes the Fendi Baguette Needlepoint Kit.
From the Neiman Marcus website:
Craft couture—this innovative kit has everything you need to make your mark on the signature Fendi baguette. Get silly, get serious, get crafting. The entire bag is your blank canvas.
- Natural fabric bag.
- Golden hardware.
- Adjustable, interchangeable top handles; one fabric and one leather.
- Flap top with magnetic zucca closure.
- Assorted multicolor thread, three design cards, five needles, and three thimbles.
- 5″H x 10 1/2″W x 1 3/4″D.
- Made in Italy.
If you are feeling crafty (and..um…loaded), it’s available for $995 for preorder at Neiman Marcus.
What do you guys think of this? Are the luxury-items consumer and the DIY-er mutually exclusive??
Why not – gasp – buy your own needlepoint canvas, a couple of embroidery threads, a needle – and MAKE your own front flap to a little bag you already own??
Oh, that’s right. Because it wouldn’t be Fendi then.
xoxox
Carly
I really don't know what to think… on the one hand it's kind of cool, but on the other, it kind of totally defeats the whole purpose of DIY… it's like you said- it's for “the brand”– it's so people with money can pretend to be “crafty” and say they “did it themselves.” To me, it's like expensive “camping” resorts that have air conditioned tents and a 5-star outdoor restaraunt on the premises- that way people can think they “roughed it” in the wilderness lol
I would love (if I had the money) to be able to mix DIY and designer items in an outfit, I think that could work out well but designer DIY kits? NO! Who would buy this rubbish?
I'm almost offended by that hahah!! Props to the *attempt* at DIY but cooome oooon…
Plus, people don't by Fendi to DIY it…that's too much money to pay if I have to work to finish it.
Thrift stores, cheapie chain stores and innate creativity are lookin' better and better…
Oh and I guarantee if you sold a DIY kit, you would sell like a BAJILLION! I'm just sayin'…
😀
It does seem like an oxymoron for people with more money than sense and I can't imagine it will be a big seller.