Britney Spears has kept somewhat of a low profile since all her media snafu’s in the last couple years – but now she’s designed a line for Candie’s (yes, purportedly designed), available exclusively at Kohls.
Check out her video below introducing the collection:
http://static.photobucket.com/player.swf
And the runway show of the pieces themselves:
http://static.photobucket.com/player.swf
What do you guys think of this?
For me – A) I have serious doubts that she actually designed the collection, and B) the collection in no way stands out from anything I’ve already seen on hundreds of shelves in retailers from Macy’s to Target to catalogs like MetroStyle and online stores like Ami Club Wear. It looks pretty indistinguishable from the multitude of low-priced teen fashion that is out there – and nothing about it seems “special” or says “Britney” in any way. (Though what does nowadays?) Add to the fact that Brit’s signature style (if she ever had one) and iconic status has all but disappeared over the last decade’s debacle of media outbursts, family scandal, indecent public exposures, questionble mental capacity, marriage woes, and legal trials – and the fact that she is no longer thought of as a “fashion icon” at all – and it makes me wonder why Candie’s thought this a sound move. I’m also wondering what the price point for these pieces will be. Will they be a steal, manufactured offshore in China and Bangladesh? Hmmm.
In any case, Britney looks healthy and confident – which is truly a great thing.
If you’re really, really interested in all this – you can get behind-the-scenes videos, more photos, and an interview with the photographer for the campaign here.
The limited edition collection of day and evening looks, handbags and jewelry, titled “Britney for Candie’s,” will be available at Kohl’s and www.kohls.com starting July 1st, while products last.
Anyway – discuss! I’d love to hear where you guys stand.
xoxo
Carly
“These jeans are really cool because they're…faded.”
Wow. Really, Britney?
Also, whoever edited that video should be shot – here's a tip for them: DON'T USE TWO TAKES OF THE SAME LINE.
/PSA
😀
That was absolutely awful. I don't know if I saw a single piece that was distinguishable from anything I've seen from the Junior section at Marshall's.
Click here for The Rural Outfitter.
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I agree! Whether she designed it or not, this line doesn't stand out in any way. I see this as a career/financial move. Honestly, this woman has been through a lot. I really don't expect her to have any artistic design talent. I just see this as a quiet reassurance that she is still a pop culture icon.
Sara
http://www.twitter.com/SaraJaneSmyth
Hi Carly – this is Liz again from the wedding dress question (should probably learn how to get an ID name, ha!) First off, I thought the clothes were beyond mediocre. And also, I hate to say it – but couldnt they have gotten some better models for the “runway” portion? I did not think they walked well AT ALL. Also, whats up with those “cute boots” with the pom poms – didnt those pom pom boots go out of style like three years ago? Overall, I give it a grade of D. Sorry Britney (though you are right, I did think that she herself looked great).
I think I'll pass on Britney's line, but i'm glad she looks healthy.
Chic on the Cheap
She didn't seem to know much about the clothes, which I found fairly disappointing. And her strap fell off her shoulder! I'm a stickler for things like that.
She does look good, but I wish that she put more effort into this.
This is RIDICULOUS! Britney Spears is the last person who should be designing a clothing line. Her style is not one I'd be inspired to emulate at all.
I also think it's sad that the videos are so poorly done. You can tell that she's clearly reading from a prompter and she doesn't appear to know much about the line. Plus, her 'best friend' is her personal assistant! And she doesn't seem excited about the line either.
I am always secretly rooting for Britney, but she just hasn't pulled through for a long time.
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