Designer Alice Dobson of Sofada drew her inspiration from the 60’s and 80’s in designing her S/S ’09 Collection. Up until now, she said, she mostly had produced 40’s-style pieces, but this season she mixed in a variety of colors -like metallics, and bold, bright pinks and reds – as well as different silhouettes to evoke a different era. The styles were retro, glamorous, and ultimately flattering – a size 2 or a size 20 would look equally fabulous in her drapey pieces. The clothes are manufactured (in-house) with significant attention paid to creating a flattering silhouette on a variety of sizes – and the designer stresses ease of wear and washability for her garments, since her customers are often young career women, travelers, and moms who need functional as well as beautiful clothes. Sofada’s pricepoints are also quite reasonable – around $160 for a dress –
and after 6 years here in Portland, the line is already sold around the country. The designer says sofada is about “being girly, glamorous, feminine…and flattering…yet being easy to wear and easy to wash. [It’s about being] able to look sexy and glamorous without it being too difficult.” Check out their website at sofada.com or drop by their new location at 2937 E Burnside
Portland, OR 97214.
-Carly J. Cais