“‘The time has come,'” as Lewis Carroll wrote, “‘To talk of many things.'”
And so, at last, it is time.
It’s been over 12 years since I started blogging, and I’ve reached the end.
Many things have played into this decision – which has not been an easy one to make.
For one thing, I’ve changed. I no longer spend hours poring over fashion magazines, following the trends, looking for the cutest, chic-est clothing…and thinking up ideas for how to knock it off.
I no longer have the time to indulge in elaborate projects that take over my living room or dining room table.
I no longer enjoy laboring over puncturing spikes into my heels, adding embellishments to a top, or remaking a man’s shirt into something for me.
I guess I’ve aged out of it, and my time is now spent with my family, on home improvement projects, in my garden, and new entrepreneurial endeavors. My interests have shifted as I’ve gotten older.
When I sent a survey to my readers earlier this year, I was pretty surprised at the results.
My readers wanted to see far more home DIYs than I had expected, as well as clothing and jewelry tutorials.
I realized that so little of my life now is spent in DIY’ing anymore…that after thinking about it I realized I couldn’t really deliver on what my readers wanted. I don’t makeover things in my home enough to make it into something to blog about, and I’ve done progressively fewer clothing and jewelry DIYs over the years as I’ve gotten happier with my closet and what I have.
I need new things rarely, I don’t desire things I see other people wearing, and the amount of stuff that running a DIY blog creates – as a side effect – has been bothering me for some time.
Creating DIY tutorials also takes a huge amount of time, materials, money, and editing – much more than an average blog about digital marketing or traveling, for example.
Finally, blogging as an industry has changed in the last 12 years.
To run a profitable blog nowadays takes an enormous amount of time and creative input. You have to run an excessive amount of ads and popups, that I believe have negatively impacted the user experience as a whole.
I don’t spend much time reading blogs anymore because the user experience has gone so downhill from what it used to be. Plus, paid sponsors and everything a blogger has to do in order to generate income (partnerships, plugging product, features) has begun to dilute the authentic, creative voices.
I definitely succumbed to that in trying to keep this blog profitable and growing, year over year.
It’s been a wild ride, though – and I have certainly learned a lot.
I want to thank all of you, dear readers, for this journey.
I am onto the next one already.
If you want to follow along in my next endeavor, I am founding a marketing and sales consultancy with a business partner.
Just us two women, sparking business growth for SaaS and tech companies, for startups to mid-stage organizations. $0MM-$15MM ARR. Playing in the boys’ pool and hoping we emerge swimming.
I’d be so thrilled if you followed along!
ElleSpark Website | ElleSpark on Facebook | ElleSpark on LinkedIn
Thank you for coming on this ride with me, over more than a decade.
I’ll be leaving this site up for the foreseeable future as a resource and archive for those looking for a little DIY or fun ideas to bring creativity and joy into their lives.
Goodbye, Chic Creative Life and all of you, my amazing readers. You were awesome, creative, and one-of-a-kind.
Don’t buy, DIY!
I wish you all the best on your new venture–how super exciting and I know you will be amazing and do very well!!! Good luck to you both!!
Thank you Jacqueline, so much appreciated! It’s a leap of faith all right, I’m very excited for the next phase. Thank you for your support over the years, it means so much! xo
Wishing you only the best in the future. Now onto the next chapter! Take care!
Thank you Kathy, I appreciate you comment and support. Onto the next adventure!
I used to come read your blog in my early twenties when I didn’t have a lot of money, but still wanted look cute. While I don’t read any blogs anymore I remember coming to check this blog so often in the past, and how happy and excited it’d make me to try all the fun things you’d do and sew. I was just thinking of your blog today and came to see what fun things you were up to now. But alas lol We all have to start new chapters and journeys. But Thank You! for all the fun and good times you gave me in the past. Good luck on your future endeavors. Hope your next chapter and journey is as great as your last.