ShoeDazzle, a one-of-a-kind online shoe shopping experience, started by Kim Kardashian and her business partners, Robert Shapiro and Brian Lee, announces the launch of its site today! taps into the expertise of Hollywood stylists who recommend shoes for customers every month based on each individual’s fashion personality as determined by the site’s “style sensibility questionnaire.” ShoeDazzle offers a highly-personalized shopping experience for women at the affordable price of $39 per pair, including shipping.

ShoeDazzle is opening its services exclusively to 5,000 charter members. Those wanting to join the “society” after the initial 5,000 members will be added to a waiting list and will be notified as soon as additional memberships become available.

Shapiro and Lee have a deep and broad understanding of what it takes to build a successful online business having founded together in 2001. They’ve taken their extensive web experience and fused it with Kardashian’s spot-on fashion sense to create a simplified and personalized shopping experience for every ShoeDazzle member.

“ShoeDazzle is the right business at the right time. Women love shoes and want to look great but they demand value. At ShoeDazzle, we cater to our members’ needs and desires by leveraging our talented team of fashion experts, led by Kim, to choose gorgeous shoes and to offer them at an incredible price” says Brian Lee, Founder, President and CEO of ShoeDazzle.

Becoming a ShoeDazzle Society Member is simple:

  • Shoe lovers visit and take the “style-sensibility questionnaire”
  • ShoeDazzle’s team of Hollywood stylists selects 5 shoe choices for each member based on the results of the questionnaire
  • When the selections are ready, members log-in to view their shoes in their online “Showroom”
  • Members may choose one of the suggested shoes to be sent directly to their doorstep or they can simply opt to skip the month free of charge

“I realize that not every woman has the opportunity to shop on Rodeo Drive or Madison Avenue, but I still think that every woman deserves A-list treatment” says Kim Kardashian, Co-Founder and Chief Fashion Stylist for ShoeDazzle. “That is why I partnered with some of the smartest men I know to develop a shopping forum that is not only convenient to use but that also offers styles I would wear myself.”

For more information on ShoeDazzle or to become a member, visit

-Carly J. Cais



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