Alternative Apparel’s Exclusive Collaborations with Richard Chai and Jeremy Scott
Launching TOMORROW (April 20th) and available for purchase exclusively on Refinery29.com, Richard Chai and Jeremy Scott’s collaborative pieces with Alternative Apparel are designed not to break the bank. With prices ranging from $69 – $129, the pieces will only be available for a limited time (until May 20th) – so if you’re a fan of the brands (or these super-soft jersey pieces appeal to you), you’ll have only a little time to snap them up before they’re all gone.
Inspired by Alternative’s fashion-forward styles and unprecedented comfort, Chai and Scott each designed a series of signature looks utilizing Alternative’s high-quality, cutting-edge fabrics. The NYC-based Chai, who was recognized earlier this year for his accomplishments in menswear with a nomination for the 2010 GQ/CFDA Fashion Award, worked with Alternative’s luxurious linen jersey and modal silk fabrics to create several reworked and reinterpreted t-shirts, bringing a cool, laidback edge to the classic tee. Using Alternative’s super-soft and refined micro-modal spandex fabric, celebrity favorite Jeremy Scott created three sexy, sophisticated “little black dresses” which take on various incarnations with raised necklines, hoods, and shoulder details.
Since I’m now anti-American Apparel (due to their unusually degrading images of girls in their advertising), I’m all for this brand, which does the soft, slinky tee…well, to a T…and whose burnout tees I’ve been practically living in for some time. (They’re also, BTW, one of the most affordable and trendy tee brands when it comes to wholesaling in small quantities to screenprinters and designers…American Apparel wholesale prices are almost TWICE Alternative’s…a little factoid I found out when I was tees to screenprint for my line.)
So what do you guys think? Cute? Buyable? Will you be racing to the site come tomorrow and clickety-clicking?
About Alternative Apparel
Alternative has been challenging the concepts of fashion since 1995, when Foun der and Chief Creative Officer Greg Alterman set out to create the perfect t-shirt—one designed for fashion, made for comfort, and tailored for a flawless fit. Today, Alternative has elevated the tee from casual basic to fashion-forward staple, simultaneously broadening its horizons to offer a complete collection of ready-to-wear clothing and accessories, including an eco-friendly line of sustainable apparel, Alternative Earth.
As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort—both inside and out. Our mission is about more than just designing clothes that look and feel great: we want our unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference with how you live—and what you wear.
Alternative creates apparel and accessories for men, women, babies and toddlers across the United States and ab road, including Canada, Italy, Germany, Australia, Japan, and the United Kingdom. The company is headquartered in Atlanta with showrooms in Los Angeles and New York.