Designer Leanne McElroy sought her inspiration for her S/S ’09 collection from the tides and waterways of the beach. From the way water breathed in and out, she fashioned carefree, flowing pieces in an oceanic palette from 100% organic cotton, organic hempcel (hemp and tencel), soy, and modal (beechwood fiber). The Vancouver-based line reaches the 25-40-year old professional who cares for the environment but retains an urban mindset when it comes to her clothes. The line is more about being “classic and timeless,” the designer says. “We want people who buy our clothes to feel good about what they’re doing for the environment and for themselves.” She showcased tans and browns on loosely-structured shapes, with deep aquas, surprising cutouts, pleating, and ribbon details. Check out the photos below and read more about Elroy Apparel here.
-Carly J. Cais