Lookbook from Japan: MURUA A/W 2013
MURUA is a mass retail brand focusing on feminine details within contemporary trends. With their A/W 2013 collection entitled “Cubic Art,” the brand attempts to combine modern materials, patterns, and techniques into wearable dimensional art. Produced by fashion magazine darling and It-girl Momoko Ogihara and founded in 2006 by the MARK STYLER company (also backers of EMODA – see their latest lookbook here), the brand can be seen throughout popular fashion magazines and is considered the go-to clothing line for young fashionistas in the know.