Hair & Makeup on the runways were both executed in the most eco-friendly manner possible. Lead Makeup Artist Sunny Fire used colors from both her eponymous makeup line and from Alima Pure; lips were awash in their Cranberry Nourishing Lipbalm or M.A.C. Viva Glam 1 Lipstick. (Cosmetics from Sunny Fire Makeup, Alima Pure, and M.A.C. all use recyclable containers, and Alima Pure makeup is made of 100% certified natural minerals.)
The looks on the runways were mostly 60’s-inspired, with a strong black cat-eye, mat
te satin skin, and a reddish-tinted lip. Since the makeup had to work for all the shows on a given night (the same models were used in each show with little time in between to redo the face), the looks had to be striking but coordinated with the variety of outfits each model wore. For one particular model who walked in only one show on Day 3, Sunny Fire added a peacock feather around one eye in order to blend with the feather jewelry and boho-theme to the Sameunderneath show.
The hair was, again, 60’s-inspired – with lead hairstylist Eric Alan Nelson, founder of Portland-based Sidlab, varying the look from night to night. To work with the models’ natural texture he used Sidlab’s Pacifica Salt Water Spray to create a loose, uncontrived look, scrunching in a natural, beachy texture. With the aid of Chic, a work-in spray, he was able to give flexible hold to the models’ 
styles and then restyle them quickly in-between shows, all the while retaining “monster body” and a “soft, sexy, feminine look.” On the final day of the shows (which had a more L.A., rocker-vibe) he used Ultra (a piecing paste), which added shine but gave the hair an edgy rocker texture. All of Sidlab’s products are paraben and SLS-free, packaged in recyclable packaging, and manufactured using sustainable practices – and are available for purchase from Edward Wadsworth online (and they’re also running a 15% off promotion for Breast Cancer Awareness Month – enter code sidlab at checkout).
(photos from left: Lead Makeup Artist Sunny Fire, Lead Hair Stylist Eric Alan Nelson, the Twiggy-style look on Day 3, a model getting her hair done with Chic styling spray, the hair and makeup look on Day 5)
